SCUF Gaming is a $100+M company, recently acquired by Corsair, that sells high-performance customized gaming controllers and accessories for PC and consoles. SCUF is the global leader and innovator in esports, providing tactical gear for elite gamers for over 90% of the top professional players. The execution involved redesigning the UI and UX for product pages, builders, and check-out across desktop and mobile. Other responsibilities include social, digital, print, and experiential.

SCUF Gaming, the creator of high-performance gaming controllers, has partnered with Coca-Cola® to release limited-edition SCUF Reflex Pros, SCUF H1 headsets, CORSAIR K65 keyboards, and CORSAIR mouse pads.

The custom-designed SCUF Reflex Pro Byte controller for PS5 and other products is inspired by Coca-Cola Byte, a product from Coca-Cola’s new global innovation platform, Coca-Cola Creations. The collaboration includes incorporating the Coca-Cola Byte design across all social media, paid media, digital platforms, and multiple product landing pages.

Avenged Sevenfold (A7X), a renowned heavy metal band from California, has released seven studio albums and sold over eight million copies worldwide. Since 2013, they’ve partnered with SCUF, with lead vocalist Matt Shadows, an avid Call of Duty® player, using SCUF controllers since 2012. A7X has contributed four original songs to Call of Duty: Black Ops, and Shadows is a playable character in the game. The execution was to adapt the album artwork across package design, certificate insert, and create a product landing page.

A nationwide mall program, Find Your Favorite, featuring actress/singer Hailee Steinfeld who made a special appearance at select malls across the country. The execution involved digital, print and environmental platforms with the addition of photo retouching.

A consumer experience at the SMX West Conference in San Jose, CA where on-site experts educated and reinforced the core narrative for mobile advertising on Twitter. The execution involved digital, print, and environmental platforms.

A worldwide tour bringing millions of soccer fans a once-in-a-lifetime experience to see the iconic FIFA World Cup™ Trophy. The execution involved digital, print and environmental platforms with the addition of photo retouching.

A fitness club event, aimed to raise awareness of Nike’s NTC program offerings to female college students, on campus for a one-of-a-kind workout experience. The execution included both social media and print platforms.

A social media-driven campaign, Coca-Cola Soundbites, encouraged students across colleges nationwide to vote for their favorite campus to win an exclusive, live music experience featuring the upcoming artist, Marc E. Bassy with a special VIP meet and greet opportunity. The execution involved both digital and print platforms.

An experiential event spanning 50 locations throughout the United States, Canada, and the United Kingdom. Fans were able to meet their favorite VS Angel and have a photo printed on site and share on social media. Execution included print and digital platforms.

Collaboration with Dow Jones, a global leader in news and information, representing iconic brands such as The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Our team developed a comprehensive social media playbook, tailored to the unique needs of each platform. The project included the design of social-specific assets and a reusable, templated system to ensure consistent execution for Dow Jones’ brands moving forward.

The inaugural eCOPA Coca-Cola competitive gaming tournament, held over a six-week period. The execution included digital, print, and experiential platforms.

For the second year in a row, a 10-day long, nationwide, eCOPA Coca-Cola online gaming tournament. The execution included digital, print, and experiential platforms.

A campaign to drive awareness for the nation’s leading drop-out prevention organization, serving over 1.5 million students. The execution involved both digital and print platforms.

A series of ad campaigns promoting multiple lines of furniture rental. The execution involved both digital and print platforms with the addition of photo retouching.